Exhibition stands/signs

Exhibitions are a fantastic way to gain business if they are approached professionally. When planning signage for an exhibition we consider the following:

How can the signage assist your main objective of the show?
How can an immediate impression be made?
How many times will you be using this banner system?
Do you need a banner where you can easily change the graphic in the future?
Will it fit beneath the shell scheme ceiling?

Folding display stands Printed carpets Leaflet holders Pop Up banners Branded clothing Display furniture Eye catching signs

Planning

With any event start with your final objective and work back from there.
Make a schedule to progress you preparation, exhibition set up, the show and break down.Setting

Objectives

The key success is keeping an eye on the main objective and not getting side tracked with technicalities.

Research

Know the target audience of the show, foot-fall, exhibitors, competitors.
Ask previous exhibitors about the event.

Location

The success or failure of an exhibition can rest on the location. Examine the plan carefully and make sure your stand will not be down a blind alley where you will only see a few people all day.

Stand Design

Sign Marketing will ensure that your brand and your message is clear. Both with immediate impact and to keep your audience once there are drawn on your stand.

Marketing

This needs to begin prior to the show, let everyone know you are going to be there. At the event a show promotion that works both on  the day and for building contacts. After the show follow up publications. Let everyone know what a great success the event was.

Staffing

Keep your staff motivated and make sure you plan a rota system, as there is nothing worse than visiting a stand with tired uninterested people sat at the back.
Ensure everyone is fully briefed and have the knowledge and props to hand to be effective.

Follow Up

Most of the larger contract will be gained from effective show follow up. If you do not schedule this process then the whole event may turn out to be a waste of time and money. In some respects this is where the real work begins.

Measure Your Success

This is essential. For without weighing up where you did well or badly you will keep on making the same mistakes.