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Posters & business cards
Despite their size, a person’s business card is one of the most powerful marketing tools you can use simply because it is a reflection of your personal branding process and is typically the first thing people see regarding you and your business. Additionally, having business cards goes beyond identifying what you do for a living simply because it is an identification tool. You always distribute these to people whether they ask for them or not. Simply stated, they validate what you are all about and are fundamental to the survival of anyone’s business.
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It is critical that your business cards have all of the proper contact information printed on them – i.e. your name, the name of your business, an e-mail address, and a website URL (if you own one). Additional information would include your motto or slogan which separates you from anyone else engaged in your particular endeavor, a phone number, city, state, and zip code. By listing all of this information, you are giving the potential client or customer, all the contact information they need in order to follow up with you.
Here’s a critical issue that most people don’t realize. If you don’t have a domain name with your e-mail address attached to that domain then you really aren’t branding yourself. Domains and domain names are available for around $10 annually and these are critical for keeping your business cards brand-focused.
Additionally, business people today brand themselves and their product on their business cards by including their company logo. Another aspect involves “social networking“, a technique that individuals use as part of the branding process. For instance, if you are a member of Facebook, Linkedin, or Twitter, you would want to include this information as well, especially if you are using these sites for business networking.